Multi-Award Winning R&B RUFF ENDZ Celebrate The Release of Their Fifth Studio Album "REBIRTH"
"The inspiration behind this album was birthed out of our experiences, both personally and professionally. Musically the album embodies elements from the classic era of R&B which we thought were important to preserve but still be able to incorporate a 2021 perspective," mentions Ruff Endz.
"We are excited about this project because it’s a true expression of how we really feel as men. We see life as a roller coaster of emotions and "REBIRTH" is a reflection of us riding the emotional ups & downs of life. Each song shares about an emotion that we have experienced and how we dealt with those situations," adds the group.
RUFF ENDZ's latest album release, "REBIRTH" debuted at #3 on the iTunes R&B charts. The group celebrated chart-topping success of the album with a Billboard reveal in Times Square where fans joined the group for social-distancing photos, autographs and a pure celebration in the middle of Times Square.
"REBIRTH" was led by the release of the first single, "Be The One". The song world premiered exclusively on RollingOut.com. The catchy mid-tempo song was written and produced by David Chance and co-written by Dante Jordan. "The inspiration behind "Be The One" is based on our own experiences and the experiences of most people I know," mentions David. "When a man has finally found the one lady that he feels is his soulmate or his ride or die, he is willing to put it all on the line for her and will put her worries to rest." "We hope to help change the narrative with this song in our community to show that men need love and want to be in love too," shares Dante.
The group also released their second focus track, "Congratulations" from the upcoming "REBIRTH" album exclusively via ThisIsRnB.com. "We thought instead of making your typical break up song, we would write a song like “Congratulations” that shows how two people can successfully move on and be happy for each other." "Too many times we hear about the drama of break-ups but there are many people who are emotionally mature enough to be happy for their ex. It’s about everyone finding happiness in whatever path they choose in love," adds Dante.
“Party Over Here” is a song that celebrates family, friends, and good times. “Sorry” is a song that apologizes to women for their past hurt and relationships. "We thought instead of making your typical break up song, we would write a song like “Congratulations” that shows how two people can successfully move on and be happy for each other," shares David. Too many times we hear about the drama of break ups but there are many people who are emotionally mature enough to be happy for their ex. It’s about everyone finding happiness in whatever path they choose in love.
Overall, the tone of this album is positive, so it doesn’t matter where you are in your life there is something for you on this album that is sure to satisfy your R&B appetite.
ABOUT RUFF ENDZ
Ruff Endz, the hip-hop soul duo of David "Davinch" Chance and Dante "Chi" Jordan, formed in Baltimore in the mid-'90s. Named after the "Ruff" parts of the city, the group came up in West Baltimore originally as part of a quartet. Soon after they broke off on their own as a duo ,and in 1999 they signed to Epic Records. In that same year Ruff Endz was featured on Martin Lawrence’s ”Blue Streak” with a song entitled "Please dont forget about me" produced by Super Star producer Nokio from the platinum group "Dru Hill". They followed up in 2000 with their first album entitled "Love Crimes". Their first single, "No More", reached #1 on the R&B/Hip Hop charts and peaked at #5 on the Billboard Hot 100. In 2002, the duo released their second album, Someone To Love You, which peaked in the top 10 on the R&B charts and top 50 on Billboard.
The album’s first single, “Someone To Love You”, went on to spend 11 weeks at #1 on the AC charts and with their second single, “Cash, Money, Cars, Clothes” rounding out the top 50 on Billboard. They have shared the stage with music industry icons such as Mary J. Blige, R. Kelly, and Christina Aguilera while also featured on CNN, MTV, BET, Top of the Pops (UK), and Much Music (Canada) just to name a few. Their music has been showcased on several feature films including Chris Rock's "Down to Earth" , Eddie Murphy’s “I Spy”, and Ice Cube’s “Barber Shop” just to name a few.
Their success has grown and crossed US borders to headline their own tours throughout Europe and Japan building a major international fan base. After splitting in 2004 ,the group decided to join forces once again after their hometown of Baltimore erupted into an Historical uprising that left their city in flames. With the city in unrest, they were compelled to record their first song entitled "Time 4 Change" a song that speaks out against injustice for their city and all cities alike. "Time 4 Change" is also the groups tribute to Martin Luther King. Ruff Endz will also be featured on the new Fox TV show called "Shots Fired" with a song called "Speak to My Heart"(episode 7) which premiered March 22, 2018.
In 2020 , the group partners with SRG-ILS Group to bring you their new album called “ REBIRTH”. With songs like “Be The One “ Congratulations", and “Hopeless", the long-awaited album is available Friday April, 2nd and is available for pre-order now. The Hip-Hop Soul Duo Ruff Endz is bringing what so many people want...100% ORGANIC R&B!
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